DIGITAL MARKETING

Goulak Infosolution has successfully designed and implemented software, and web based solutions for many clients worldwide. It is our honour  to submit this proposal in response to your requirement

SCOPE

As per the study on the requirements, we are submitting this quotation for website Goulak is leaders in its various services at cheap and affordable prices. Some of the main features digital marketing are as follows:

DIGITAL MARKETING

What is digital marketing

           Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.(https://goulak.blogspot.com/2018/12/we-can-help-your-business-to-create.html)

   With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it -- meaning offline marketing isn't as effective as it used to be.

        Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Search Engine Optimization (SEO)

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include

·        Websites

·        Blogs

·        Infographics.

   Basic off page activities in websites

·        Image sharing

·        Social profiles

·        Social media submission

·        Pdf/ppt submission

·        Video submission

·        Quistion and answer sites

·        Classified and Answer sites

·        International Dierectory submission

·        Backlinks

·        Forum posting

·        Blog platforms

·        Comment backlinks

·        Guest post

Basic on page activities we do

·        Page titles

·        Meta descriptions

·        url optimization

·        body tag optimization

·        keyword density

·        image seo

·        internal linking

·        external linking

·        blog updation

·        content optimization

·        mobile friendliness check

·        page speed optimisation

Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic,

 and generate leads for your business. The channels you can use in social media marketing include:

·        Facebook.

·        Twitter.

·        LinkedIn.

·        Instagram.

·        Snapchat.

·        Pinterest.

·        Google+.

Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked.One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:

·        Paid ads on Facebook.

·        Promoted Tweets on Twitter.

·        Sponsored Messages on LinkedIn.

Affiliate Marketing

This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include:

·        Hosting video ads through the YouTube Partner Program.

·        Posting affiliate links from your social media accounts.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content,discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:

·        Blog subscription newsletters.

·        Follow-up emails to website visitors who downloaded something.

·        Customer welcome emails.

·        Holiday promotions to loyalty program members.

·        Tips or similar series emails for customer nurturing.

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